https://www.christopherfuzi.com/cheesesteakshop daily 0.75 2018-06-17 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529474780675-4AKRVQC8PY2QOTFYA247/CSS_banner_2500x1667.jpg The Cheese Steak Shop https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529271349023-X0FNQ6F7GV5L8VWVAT7G/CSSCallage1.jpg The Cheese Steak Shop https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529271365656-0TMVNYSLMY5R45UCE863/CSSCallage2.jpg The Cheese Steak Shop https://www.christopherfuzi.com/design daily 1.0 2025-03-15 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548485419640-3QPQEYHAN2621XC397C6/CSS+Light.png Design My suggested surface https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547447803802-MYVAVERV3B37W7SONUK9/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532938539-Z2E4XOTFO0IZU8CABIUJ/In_Action.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532616395-5IZMWMX62JHPE5VKY0HV/Bomber_Bags.jpg Design - BOMBER BAGS Packaging for The Cheese Steak Shop began with, what I affectionately refer to as, the Bomber Bag and Vessel. I was informed by the client of bag stock and printing restrictions. The challenge: strict 2 color printing, so I used the simplified versions of the logo. I created a black cup to pair with a white bag for a strong visual contrast between the two bold pieces. Sandwiches run long at the restaurant so customers are handed the bag lengthwise and not vertically, therefore running the logo horizontally not only made the most sense, it was visually stronger. The red checkers reflect tiling in the restaurant, a hold over from the previous interior design/brand, which the client wanted to keep. I used the checkers in the tagline mark and wanted to pull the element into each packaging item; a nod to vintage greasy spoon design. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306591635-2IRRPWY0MI36X4E9HQ0Z/CCS_Logo_Slide.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306591888-VEL5YSJ1W31V0KW4XA5S/CCS_Logo_Slide2.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306592355-POIWCH248J2H296MRU8P/CCS_Logo_Slide3.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306592748-8K1YBCLGK2HTQ09YB5PB/CCS_Logo_Slide4.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306593267-KARUW5C6LYEDPQEYW51Z/CCS_Logo_Slide5.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306593890-LUIR0UEWX5MTD7ARAK0Z/CCS_Logo_Slide6.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306593946-J4IWOWSFSJGG1DBC44PX/CCS_Logo_Slide7.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306594566-02FYSEKAUNEN7RLAEGIU/CCS_Logo_Slide8.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306594661-IJ7JC6LBOPOZ5DYDLMJG/CCS_Logo_Slide9.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306595235-GIXX62L3X0R1AYCNURFZ/CCS_Logo_Slide10.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306595360-5DFSG14XXFFMT5XV97SD/CCS_Logo_Slide11.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548306596058-4NZX5I1EI58RMIQMMVKC/CCS_Logo_Slide12.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475707566-M8CFNSLHIOFMVGNK5YGV/KOP_Jars.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548488290413-XZDH3DOBHBAVU5ITAHR9/CS-104_rgb.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475554623-NEK177X608P4JA99Q0N1/IMG_7956.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475947589-TZG3BCTP7QA6H5D13G00/Spnch_Mushm.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548476036197-9XFA6UWAVMXJGQO5VHGH/Pilly_Salad.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475814592-96JY0DDIHWTYBZK82A0R/IMG_7960.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475842874-84KJNBWPV4R8QSMRRQMT/IMG_7966.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475762828-OMGQTOUX9OHDQEFMIYDJ/Orig_Veggie.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548475881864-TEAYRLY244THATVSI1A8/Philly_Fires.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548488298622-T1OOP9G7FX06R8UQ1SUZ/CS-101_rgb.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547528370420-JSMCMOLLFGVH25NNCCDS/image-asset.jpeg Design - Menu Screens I used the trifold & digital menu design as my muse to drive the entire look and feel of the brand. The menu design presented me with several challenges. Due to the amount of food items, complexity of ordering and the new laws enacted in CA requiring calories to be listed for each sandwich variation, I knew it would be text heavy. Simplicity in design is always important, with this in mind the icons for the Steak & Chicken were born. But my challenge didn’t stop there, the client wanted the Classic and King of Philly called out. Since the King of Philly is merely an upgrade in size from the Classic, and “King” being an option for each item, I was concerned with customer confusion. I designed and proposed a simple solution: a step by step ‘How to Order–1, 2, 3.’ With any menu item you 1: Pick a Sandwich — 2: Pick a Protein [Steak/Chicken] — 3: Pick a Size [Half/Large/King]. The client loved the idea, the “How to Order” process and sign that accompanies the digital menu screens. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532729525-JJKVVC4G5RLEGGTARPL9/IMG_1602.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532645882-H1YQEC7YPBXNX67OFHJ4/BomberBox_Fry_Cup.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548310023214-S91CYKZ2DQ3TJS33QIIW/Brand_Guidelines.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548829499816-65X3AEKGQ1FWZMN9COUD/Word_Art_Artboard%2B5.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532567986-ZMJ5G1949JCJMQVI4NCM/image-asset.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547529896595-YOBU9JUOED662BDZ8GVV/Posters_Flyers.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532301567-0Q0G2HJK5US4F7SRLD4H/Ppl_Package.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548830192768-I1M3DHXR9Q3C8V0OBGVT/CSS_Web_Images_Artboard+3.jpg Design - THE BEGINNING My Creative Director and I put together several logo/concepts. CSS picked one of the logo/concepts I put together. After a couple rounds of revisions and looking at the 2 logos you see below. With the clients feedback in mind, I tried visualizing various assets yet to come and felt strongly about having a versatile logo that worked in tandem with the artwork where it would be placed. As such I offered the concept of having a Gold Logo for lighter backgrounds and a Silver Logo for dark backgrounds. With the client thrilled I set off to give the franchise a full top to bottom contemporary rebrand. Unbeknownst to me, this would be the biggest challenge of my career and after it’s completion, my proudest accomplishment. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548485114545-37F386PNYNECMNBTU7PG/CSS+Dark.png Design Initial surface https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547526231073-XCT5B8OMDNKT7IEXM3G4/Letter_BizCrd.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547527586785-EY53RT5J22LTCP2N58YI/Tirfold_Menu.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547448391882-GJ7PC5H0VNA5UPEJQBD6/Header_Icons.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547532830333-XNN1196L41XYK2SPXVPQ/CSS_web.jpg Design Click here to visit The Cheese Steak Shop’s website https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547529464884-JDJ3LP1DQW5TERX8ZYEY/CSSHow2Order_Mock.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548648448075-460FBJPJ1Q4T3ROOWLCQ/HCG_Invite_Mock-03.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548648609816-4VYIVLWFJ8KOT97G8CRG/HCG_Invite_Mock-02.jpg Design A few of many assets created for the event. VIP Entrance / Silent Auction Collateral / Facebook Event Cover Image / Sponsor Signs https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548575077182-3T8TVU7XY7R75NB9HZSQ/HCG_EmailAd_Mock.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583139072-ZWSQ1UTG0BIYMM3P3QFJ/IMG_0322.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583166387-5LU8K6OWKXQFPZLT03ZH/IMG_0368.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548649897259-0JP4EHAETBEXV9POVM9S/IMG_0392.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583143223-CUTDW78EFJ4LX9VBAHXE/IMG_0321.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583157285-MCNQRI25SXMFHDIDB4B2/IMG_0357.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583145684-MHA3V4UO5TVYEO85RKUI/IMG_0341.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583150366-UD3OEGA22QOOESSA5IBA/IMG_0345.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583150983-R2IW6YDBZ8Y7TXYMYJ9M/IMG_0355.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583174224-JVSAM7QTF9EGHLX4UMMT/IMG_0364.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583148199-29IQL7OTHWAMCLPB9XLP/IMG_0351.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583153767-A9NHY1TTBYU6MHX9ILJQ/IMG_0359.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583171798-OGJ842R08BJ9V1VBDQVR/IMG_1648.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583157045-O241WV2A6D3CC8B5455T/IMG_0361.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548650216666-1W6ETDD06EA5MC74N39M/HCG_STDEamilAd_Mock.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549254797368-Y9H2HDO6FG58AEYP49Y8/25AnnivGalaOrnaments.jpg Design - Gala Ornaments Click here to download ornaments I created for this event. These are free to use for your personal projects. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548643489570-HC7T8ZLVZ8ISBJXG0Z7Y/HC_25AnnivGalaLogo_BW.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548648521241-P70OEFOAHMZDHQNPA2LA/HCG_Invite_Mock-01.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549774454555-QHYQXEZAON72ZMCP8WS8/LED+Posters+Mock.jpg Design School work 2008 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549778568144-QS7B1CQQKKB189UHLICZ/CaN+Artists.jpg Design C&N Facebook https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609741386-2YQN60SBQ3XYQMVOMC1O/Sharps.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549649068936-PUYE8OQ2GTJDEFQR1R0S/Juxtapoz+Article.jpg Design - Juxtapoz Ad Advertisement for my show “At The End of Time, Where We Began”, Classic Cars West—Oakland Art Murmur https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549770914500-QHNB6JI8EB4GGZQZ8GKP/IMG_9388.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549778609983-NFPP5LWWB51PYFK9CL3H/At+the+End+of+Time+Where+we+Bagan+invite.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549770966773-HHTY87G04L05VOFGCNKG/_MG_9378.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549771010674-WQ9BHUJRPVB8C7TBSEUY/_MG_9369.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549778596952-54HPJ1FDP2YBMZXTM2PE/CaN+Show+ROACH.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609797626-KA27T9ZAR1WIFBBYO1R0/IMG_1018.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609797983-4AB76IPFG4NSMN9EWM2D/IMG_1032.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609798293-M3VUV1YMHZ6675O0HWT2/IMG_1035.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609798618-PNKD5824KJH6FAMYFYD7/IMG_1073.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609800113-9EJ473ZTCT98YKPXGFZ2/IMG_9970.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609799210-LFXYURCOEXPAHTCAMGPA/IMG_2873.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549644707195-VF1HY23VAJWTX1KNZZQK/More+creative+to+come-01.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549609722084-AZ8B8TFNAYEGXZWYLXJH/SchoolCollage.jpg Design Packaging concept and design created for school projects. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/bfa901af-ff0c-4854-b538-2f58c6cad18c/1XF_45-XXXXX-000_16oz_ChrisLatteMug_DIMS.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/615bb69a-1c63-4368-8bc1-a5a6b5b0b667/Patterns-and-Maps-Combine.png Design - Make it stand out Patterns were converted into normal maps, which were then applied to 3D tumbler models to test texture placement and accuracy. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/78a43270-0de8-4b20-8868-eb8cd71e84ce/16ozChristopherLatteMug_Target_RoomEssentials_ALL.png Design - Make it stand out With the final assortment approved, it was off to the factory. We created a detailed spec sheet for each mug, including CMF instructions, artwork application, and production details to ensure accuracy. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/db0a17ab-1b47-485b-b75d-a76abc430275/IMG_3760.jpeg Design - Make it stand out Outstanding comfort. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/4429c2b5-65e4-4c38-98d5-53fce879aa42/IMG_2187.jpeg Design - Make it stand out Mustache Guard Concept Sketches https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/61167997-f95e-476c-be91-127ab8057c63/IMG_0368.jpeg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1479f31e-6485-4e17-ad53-2f5e5f52a0e1/16oz_ChristopherMug_TopPop_Front.png Design - Make it stand out Virtual Development played a crucial role in the process. Using KeyShot, I applied CMF (Color, Material, and Finish) and graphics from our Creative Team to create realistic renderings. This allowed for faster approvals and reduced reliance on physical samples, streamlining the timeline. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/584c4e9e-3792-42fb-a740-77a846aac797/Antique-Mustache-Teacup_2View.png Design - Make it stand out Antique Teacup Inspiration https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/5142f5f2-3ce1-46ca-81fb-bb033b693c49/Target%2C+Room+Essentials+Mugs Design - Make it stand out This mug quickly became my go-to. And with a 100% sell-through on multiple versions and over 75% sell-through on the rest, it became a favorite for many others, too. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739845598536-CJTOGNKYJK1J1SOJ5AL0/16ozChristopherLatteMug_Target_RoomEssentials_ALL.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739847749991-QZ4CTB1Z14RH69UQ72QO/DF0BBE20-C664-4827-8A2A-D5D6160ABC77.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739845579722-3CGM1SBG2LL8FX3800G5/Tumbler-19oz_TexturePatterns_BlackSoftTouch_ALL.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231421233-N4S43QQ9PROZTPRRBQ84/Target-Endcap-Tabletop_Christopher-Latte-Mug_v2.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739845580998-JQPKCS5EXMDP2M1LOFUE/Tumblers-Mixed_TexturePatterns_PinkInners_ALL.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231401195-SS8U6LH9WQLDIYO7J7NA/Target-Endcap_Christopher-Latte-Mug_v2.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739847679022-1JIN76ZUU745HB1OYX2G/Target-Endcap-Tabletop_Christopher-Latte-Mug.png Design - Make it stand out Finally, the “Christopher” Latte Mug hit Target shelves nationwide! https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/14f8d02a-f90a-4a52-8d71-8e0c702de5a2/IMG_0390.jpeg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/e3ee64f6-9b17-4da7-bd02-3b896dce3d95/Tufted_Texture_Pattern_Diagram.png Design - Make it stand out Problem: Pattern details were often misinterpreted when sent to the factory, leading to production delays. Solution: I developed a Standard Operating Procedure (SOP) that included an additional pop-out diagram highlighting the profile of each individual pattern element. This simple yet effective adjustment eliminated 98% of factory misinterpretations, drastically reducing back-and-forth communication and saving multiple days on every project. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/c0ff51b8-e322-4d0e-8528-21816bdeecb7/16oz+%E2%80%9CChris%E2%80%9D+Latte+Mug_CapacityMeasurement.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019053583-O97DJZVMXBLUITIS05ZT/IMG_5715.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019066860-TJSUGW13VE5PVYXHYQQV/IMG_5716.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017476275-A9R4QGNHGZBJ4G3RPWHY/IMG_0350.PNG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017479258-N5TDO9XS7A9DJBB60KHY/IMG_0351.PNG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017480411-R7PFNZOWVVM3ZO0EJL72/IMG_0352.PNG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017483176-Z700L1RW6WA01HFAJWZA/IMG_0353.PNG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017713903-M75A7GM6ZJUJDUJF33BJ/C0656802-F4E4-4632-9820-970EC5C3B22F.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017840330-LIVL0J9MX2TEAVOGIT21/6322B40A-7A9A-4110-9737-6F8D463F9B82.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017727865-4BNMECR03Q48NRE0USMI/7259D4AA-C18B-4372-89CF-173C0A8AD3AF.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017970514-7WISBIGFF2SJ6J8WOOQV/IMG_7794.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017783090-XN5M28EHDMAJF390665Q/16oz_ChristopherMug_YouDidIt_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017794579-GAALDUYE78KFXXIEWA0I/16oz_ChristopherMug_MostLovedTeacher_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017806855-TP1EU4SHRLM5C1ZNWBCO/16oz_ChristopherMug_DadJokePro_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017830191-OZYRC0Q2H2L9OE7FLNP3/1D1E13FB-2061-472D-B507-C89716636014.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017873424-YMI9DSL8UFNWQW4X8S9L/IMG_4168.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740017879348-H8LGC4GQYTKQNQDA0SIV/IMG_4172.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018039514-AVUG2XZD3NYDTRO2IVD2/19ozJosephine_Boss_EdgedWavePattern_BlackSoftTouchOuter_CF.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018059148-RHUJGOYM9EYX6G3IWRTP/19ozJosephine_Boss_ArchedDotDripPattern_BlackSoftTouchOuter_CF.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018621276-0ON4CTJ1EJOPIMKYROYL/16oz_ChristopherMug_Apples_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018621406-4RFGT9RJEOYSLQCF3PTM/16oz_ChristopherMug_HeroLegendDad_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018624814-AFFNVJSATT9SJL38JUVO/16oz_ChristopherMug_IGotThisFromMyFavoriteStudent_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019051719-2YDY0CIBSQPR532TE60C/IMG_4896.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018625636-Z5PYZLB17NSKHRAQVOHM/16oz_ChristopherMug_ThisTeacherRules_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019018124-37PYZ6JC35KE4O5I58PQ/IMG_5034.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740018628219-F3CFWCVVQCP33EWRT051/16oz_ChristopherMug_TopPop_Front.png Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019029117-SSR5ZDJ7P44SAJSGRSYC/IMG_5392.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019039293-KQ0LC31K58QY2QU9FI90/IMG_5498.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019043190-OD3QFG6XF3HDOHZ8XSH4/IMG_5516.JPG Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019067278-JWL1UZOH8Q6A0ZEA8GCG/IMG_5839.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019079188-YRGNTE3O5N0Z35Q2GWVT/IMG_5841.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019081650-ARG6OO2R6MR2DRGVYMNT/IMG_5844.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019088336-7IGWTQJ4FRVZ862SOCQT/IMG_5845.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/d0cdfe0b-277e-4e46-82c7-be0929408dd9/CF_FathersDay_Art-Mockups.jpg Design - Make it stand out Mockups of Father’a Day Artwork on CJ Mustache Mug + Other Shapes https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/b2bcbc08-6abc-43fc-bb34-77514ff5aabf/Target-Endcap_Christopher-Latte-Mug.png Design - Make it stand out Seeing my design in stores for the first time was an unforgettable moment—but even more rewarding was receiving photos from friends and family across the country, proudly picking up my namesake mug. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/fec58eaa-dfdc-4436-8d5c-f52c6d8d05e1/IMG_0377.jpeg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/b7214e50-2a14-4ecf-989c-ed39da675169/IMG_2054.jpeg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/58a340ce-8bb7-4407-b6ee-bb5114f5d347/Target_16oz_ChristopherLatteMug_CF_CONCEPT.png Design - Concept Drawings & Measurements Once the form was approved, I created a detailed SRF (Sample Request Form) with precise measurements and instructions for the factory to produce an initial prototype. After rounds of adjustments, a final mold was made—bringing the design one step closer to production. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/2c4e77f9-8c86-497b-a226-40cb5bff1ac5/CF_FathersDay_Artwork.jpg Design - Make it stand out Artwork Designed for Father’s Day https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739845579722-3CGM1SBG2LL8FX3800G5/Tumbler-19oz_TexturePatterns_BlackSoftTouch_ALL.png Design - Make it stand out 3D prototyping was a brand-new practice for PMI & FCG. By quickly mocking up ideas in 3D, we could visualize products in real-world form, allowing for faster iteration and cutting our R&D timeline from weeks to mere hours. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1f56eab9-cc41-4379-a243-fb8c929fd39e/CJMustacheMug_MultiView.png Design - Make it stand out Sample of final product https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1739845580998-JQPKCS5EXMDP2M1LOFUE/Tumblers-Mixed_TexturePatterns_PinkInners_ALL.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529553909064-Y581Z1H12BTZVQT72H5X/Hyatt_banner2_2500x1667.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529879805275-4AC7RRQ4DSXPXY872439/FB_bannerMPS_2500x1667.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1547708514702-6OCR0GMJ1NKELDR1J5OW/CSSSubBagPadTilt_Mock.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548832586064-IN7JAMXGA8R4UZITUNHN/PointProg.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549343776556-E1C0QUWIP4U9BB8AVJF1/CCWD+BSM+Tiles+Mockup_v2.jpg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549597077577-ZOKR96GAXG4JNPIWDHK9/IMG_1397.jpeg Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549610628409-PX2MC9A3NVRPHQDS453C/ZeumBeer_banner_2500x1667.jpg Design https://static1.squarespace.com/static/5afbc1c5fcf7fdcb800356fd/t/5d434f07d52b44000180ef70/1526532864472/ Design https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1740019471990-VGIU6M0Q96MQ38MBFQHM/Tumbler-19oz_TexturePatterns_BlackSoftTouch_ALL.png Design https://www.christopherfuzi.com/food-beverag daily 0.75 2018-06-03 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528060609130-P75XQGB9VTMCD4D9YY05/CheLo_MenuBoard_Mock.jpg Food & Beverage https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528060609130-P75XQGB9VTMCD4D9YY05/CheLo_MenuBoard_Mock.jpg Food & Beverage https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528060568967-R2PR9AJKJO0MLQT1Q711/CheLo_MenuBoard_Mock.jpg Food & Beverage https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528060625464-CDJMI3MSZ62H1EQIVQUE/CheLo_MakeOwn_Mock.jpg Food & Beverage https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528060570894-I6ZDYXPX2J6QIBDXVES3/CheLo_MakeOwn_Mock.jpg Food & Beverage https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528061138705-WQQHK9WHIJ34VB0L6OHU/CheLo_MakeOwn_Mock.jpg Food & Beverage https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1528060684443-EVEEWUN25YCRKKV70TQT/CheLo_MenuBoard_Mock.jpg Food & Beverage https://www.christopherfuzi.com/creative2 daily 0.75 2019-02-08 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529885728034-LA7X1QIAEU8YCOU2HD0A/ZeumBeer_banner_2500x1667.jpg Creative https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1529473580172-ZI4PYAP7H40CUEUA7AYG/SchoolCollage.jpg Creative - Even Burn Cigar Revolver & Zeum Beer Packaging concept and design created for school projects. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549606369743-P4EL63W8V66EUOIY8JCS/Sharps.jpg Creative https://www.christopherfuzi.com/fuzi-020819 daily 0.75 2019-02-05 https://www.christopherfuzi.com/who daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549184862347-XPZ9HGBT7TI8P67UPT20/ShootingNeilsWedding.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1648600652933-NOMOOJLB1NP86C9URZP3/2021+COE+Winner Who? 2021 HAVI/PMI Circle of Excellence Award Recipient (Click here for Acceptance Interview) https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/5185439e-9253-439b-aeac-057b749c1dd3/Fuzi-In3PieceSuit_v4.jpg Who? - A little about me Hello and welcome to my creative space! My name is Christopher Fuzi, I’m a seasoned Senior Graphic Designer, Photographer & Creative (among a few other things). I carry with me a strong passion for transforming concepts & ideas into visually compelling stories. I was born and raised in Buffalo, NY. I visited the Bay Area in 1999 when I was just 14 years old. I instantly fell in love with the people, the area and the culture. I decided to make the pilgrimage in 2006 to continue my education and to explore building a life on the West Coast. 15 years ago I gave the commencement speech to my graduating class and embarked on my journey as a designer; quite the journey it has been! I’ve freelanced, worked with start-ups, designed for a marketing & advertising agency, nonprofits, municipalities, hotels, shot wedding photography, rebranded franchise restaurants, and even designed ceramic forms for a beverageware company. Leveraging all my years of experience in the industry, in a variety of different creative roles, I bring a wealth of knowledge and a keen eye for design to every project I undertake. Whether you're a startup looking to establish a strong visual identity or an established brand seeking a design refresh, no matter the creative-framework needed—I’m here to help lead people, designers and companies in solving a variety of creative problems and collectively come up with attractive solutions. Thank you for your time and your interest! Please feel free to reach out if you’d like to collaborate and create something great, together! https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1673912399737-66MNXL9MLK69B8MUP39L/ChrisInHawaii.JPG Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231764036-43MII2RA8NMMTXSB13R8/IMG_8084.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1564690912911-7ZQVN8X16SACF6G6ZKA5/IMG_4215.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231742666-1TZH9MPX7D4PSTN7VY0I/IMG_0092.JPG Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231748475-7LUAR9G2P0USB4KTHAE4/IMG_0330.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1564690853729-9X3DJDY0Y5PQW3UVAWJB/IMG_1187.jpeg Who? - Moxie & Knox Tuxedo brothers, newest addition to the Fuzi Zoo born on Valentine’s Day! https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1564690885056-NVTKREW486N5PFZE2ZRU/IMG_4049.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583715390-N99XCXTCGMNC1K9DNO1P/IMG_1426.jpeg Who? - Vintage Family Camera Collection Each camera was owned by a family member and has a story to go along with it. ************************************ Kodak Premoette Junior No.1 (1913) Polaroid Land Model 95A (1954) Kodak Duaflex 1 TLR fixed Kodet lens (1947) Polaroid Land Camera Automatic 450 (1971) Polaroid Land Camera Automatic 420 (1972) Minolta Autopak 700 (1966) https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583709484-HA2UHRZC0KR0DSNK8P0C/2019-01-05+16%3A20%3A44.645.jpeg Who? - Olive, Izzy & Kitty My handful of animals that keep me busy. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246721632-HGIRV0WSTTRCOVBL6RYS/IMG_9863.jpg Who? - I'd rather be flying My father loved to fly. On what would have been his 71st Birthday, my girlfriend surprised me with my fist flight lesson. I loved it. In 2016 my father moved on after a hard fought battle with leukemia that included donating my bone marrow to him. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549249097375-CGUXSGG3FZPHZDPD7M30/DadAndIPlane.jpg Who? I share the story of my father and I, not for pity, but because I owe my work ethic and so much more to him. He also taught me in the face of hardship, perseverance is a must. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549249483321-G1MBE8TTX04NR86FJ4UU/379685_10201051915320590_343902246_n.jpg Who? - Grandpa Fighter pilot in WW2 https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1673911817703-A9JATP8WI99AM0L1FI3I/Fuzi-Wedding_Bv1241.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1564690910575-JNBOJED42OU458G5QWDD/IMG_4588.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583719087-E8RHK2JKLUZQUKWB6XWG/IMG_2171.jpeg Who? - Crazy for Succulents Gardening is one of my greatest loves in this world. Making succulent arrangements is one of many projects I tend to in my garden. https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583714530-P4GXR2N9THFAU6C1NEH1/20181230_142542A.jpg Who? - Isabelle Rescued from poor living conditions. She keeps life interesting https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1548583717041-O8TKVPYA7HBEJ2TFOWEQ/IMG_1457.jpeg Who? - Izzy Hard at Work https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246710563-37Y6JS4FWHBBIKQ6W72A/FF1D7CAC-114F-4C8F-B628-8165101C1B70.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246948675-3E0J8ZW4OFCP8TOOFAJL/IMG_4356.jpg Who? - "Existence is pain, Jerry!" https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231748377-C2QDPBQFRQ8KPLN6SWUY/IMG_0331.JPG Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246719241-GXUY9NJ1HIOPKUWYYY2W/IMG_1868.jpg Who? - My Roses https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246711824-U60CNJ7XKJOJKXS7FGCF/IMG_1875.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246713806-WZ32HCYCT0SHABZEHNH3/IMG_1982.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549591547670-HRG0RJ9AWDT0LBCYA6EV/IMG_0772.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549591541437-0AQ9F0MDXYF7BLF7399B/IMG_0757.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246709771-7TI3H3QIET40K2T9DXCD/IMG_0166.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231498925-ACGVYYP4WJT74R6QW6K2/DD4A5DCD-C8BD-4CFE-BEE5-75F782B8F841.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246714735-JGRS7EATHG2S877N4DBC/IMG_2161.jpg Who? - Camping on Angel Island https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549247010383-OY7KKLPW09QTWDSQJ1HL/IMG_2747.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549248431721-CX6ZQBQCI8LJU3Q71YCB/IMG_0022.jpg Who? - My Rock, Julia https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1648600979159-9ATONPG2FXPO1DGU6EAZ/IMG_9475.jpeg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1673911727686-2K6HA1TQG4R4E90WC275/Fuzi-Wedding_Bv176.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1673911727829-FHRFKIBSAEL9T90FT7U7/Fuzi-Wedding_Bv1216.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1673911743687-0PU741XD3YAH3QTR8F2J/Fuzi-Wedding_Bv1229.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231756826-R2DHR4BW7ZBSGDV2FFND/IMG_3427_v2.jpg Who? - Fun Changing my Hair Color https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1741231765845-X8K0110QL4XGYJUEM4MR/IMG_8595_v2.jpg Who? - Had to try green too https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246570013-N5FJOI63QWSFE8JF29WB/shootingwithpeter.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1549246618612-FYPIB8976TJQ5YBQGST6/classiccarsshow.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1673913067302-2D5VNLQSXSDETCJYD2LF/me2.jpg Who? https://images.squarespace-cdn.com/content/v1/5afbc1c5fcf7fdcb800356fd/1531108177778-OZXGFTBK6WTD8K4IJXFI/Headshot.jpg Who?